Code of Conduct

Code of Conduct


The Ethical Side of Online Reputation Management


Social Media Code of Conduct

In the past few years social media has become an important and integral part of the marketing
Communications industry.
It is dynamic, fluid and increasingly powerful in its ability to capture community sentiment and shape the conversations we have with each other, about brands and beyond.
With this comes a degree of ambiguity as to what constitutes ethical behavior when participating in social media in a personal or commercial capacity.

As a profession, we must continue to always uphold the high ethical standards we have established as part of the Communications Council Code of Ethics.
Respect, integrity, transparency and honesty are at the heart of what we stand for and the key to our future success.

This Social Media Code of Conduct aims to provide specific guidance on best practice behavior when working and operating within social media.
The Code provides guidelines for social media undertaken for the purpose of personal or commercial use.

The Code represents our current collective efforts to provide clear guidance in an evolving media channel.
We welcome your feedback on the document to ensure we have comprehensive input from across the industry.

To comment, please send your feedback to

Best Practice Guide
Social media has blurred the lines between people’s personal and professional time and space.
It is important to understand that the impact of a person’s social media presence can have repercussions in both their personal and professional lives.

Active social media interaction by employees in a personal capacity is encouraged as a medium of advocacy and self-expression, however, it is important that guidelines are in place to minimize the risk of social media engagement harming your organization, client or employee’s reputation.
These guidelines aim to provide best practice for employees who participate in personal blogging, agency blogging as well as other social media sites and applications.

These guidelines should apply to all employees and contractors.