Code of Practice

Code of Practice


BEYOO ONLINE’s Online Reputation Management Code of Practice


We adhere to the following code of practice

The Code consolidates the 1961 Code of Venice, the 1965 Code of Athens and the 2007 Code of Brussels.

RECALLING the Charter of the United Nations which determines “to reaffirm faith in fundamental human rights, and in the dignity and worth of the human person”;

(b) RECALLING the 1948 “Universal Declaration of Human Rights” and especially recalling Article 19;

(c) RECALLING that public relations, by fostering the free flow of information, contributes to the interests of all stakeholders;

RECALLING that the conduct of public relations and public affairs provides essential democratic representation to public authorities;

RECALLING that public relations practitioners through their wide-reaching communication skills possess a means of influence that should be restrained by the observance of a code of professional and ethical conduct;
(f) RECALLING that channels of communication such as the Internet and other digital media, are channels where erroneous or misleading information may be widely disseminated and remain unchallenged, and therefore demand special attention from public relations practitioners to maintain trust and credibility;

(g) RECALLING that the Internet and other digital media demand special care with respect to the personal privacy of individuals, clients, employers and colleagues;
In the conduct of public relations practitioners shall:

  1. Observance
    Observe the principles of the UN Charter and the Universal Declaration of Human Rights;
  2. Integrity
    Act with honesty and integrity at all times so as to secure and retain the confidence of those with whom the practitioner comes into contact;
  3. Dialogue
    Seek to establish the moral, cultural and intellectual conditions for dialogue, and recognize the rights of all parties involved to state their case and express their views;
  4. Transparency
    Be open and transparent in declaring their name, organization and the interest they represent;
  5. Conflict
    Avoid any professional conflicts of interest and to disclose such conflicts to affected parties when they occur;
  6. 6. Confidentiality
    Honor confidential information provided to them;
  7. Accuracy
    Take all reasonable steps to ensure the truth and accuracy of all information provided;
  8. Falsehood
    Make every effort to not intentionally disseminate false or misleading information, exercise proper care to avoid doing so unintentionally and correct any such act promptly;
  9. Deception
    Not obtain information by deceptive or dishonest means;
  10. Disclosure
    Not create or use any organization to serve an announced cause but which actually serves an undisclosed interest;
  11. Profit
    Not sell for profit to third parties copies of documents obtained from our clients;
  12. Remuneration
    Whilst providing professional services, not accept any form of payment in connection with those services from anyone other than the principal;
  13. Inducement
    Neither directly nor indirectly offer nor give any financial or other inducement to public representatives or the media, or other stakeholders;
  14. Influence
    Neither propose nor undertake any action which would constitute an improper influence on public representatives, the media, or other stakeholders;
  15. Competitors
    Not intentionally injure the professional reputation of another practitioner;
  16. 16. Poaching
    Not seek to secure another practitioner’s client by deceptive means;
  17. Employment
    When employing personnel from public authorities or competitors take care to follow the rules and confidentiality requirements of those organizations;